CASE-LIMONCELLO-RESERVE-CHAIR — Executive Source Material: Limoncello di Schlitt

EXECUTIVE SOURCE MATERIAL

Matter: Limoncello di Schlitt, Section Three Reserve To: Consumer and Craft; Brand Communications; Campus Relations Recommended disposition: Retain product copy only Current status: Hold conflict

This still reads like a liquor advertisement. The liquid is not the product. The transformation is the product.

We took poisoned, worthless shoreline and made something expensive grow on it. That is what the customer is buying. Put the Schlitt Platform into the first paragraph and keep it there.

The saline note is good. Do not explain where it comes from and do not let Research anywhere near that sentence. It is the taste of new ground. That is all anyone needs. Old producers call the taste of their dirt terroir and charge three times as much. We have more interesting dirt.

Keep the graduate's signature on the bottle. A factory employee is labor. A named young person with a trade and a first employment history is provenance. The customer does not merely consume the product; the customer becomes evidence that the formation system works.

Do not publish ages, hours, wage schedules, or production expectations. "A person with a trade, a wage, and a first employment history" is enough truth. The rest is operations.

The tasting terrace stays open during renewal. I want visitors drinking the coastline while watching us rebuild it. Machinery in the distance looks like stewardship when the person looking at it is holding an expensive glass.

The final line is right: there was nothing here, and now there is a grove, a facility, a campus, and a name on the bottle. Nobody asks what is in the ground once the ground has given them something beautiful.

Excellent work by Consumer and Craft. Increase the presentation-box allocation at the campus gate.

Every bottle sold supports employment for a young person nobody else was prepared to hire. We should be proud of that, and we should price it accordingly.